Digital Media Strategist in Avon, CT at Engage Partners, Inc.

Date Posted: 11/23/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Avon, CT
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/23/2020

Job Description

We are hiring for a full time Digital Media Strategist fulltime
This position is the primary day-to-day digital media manager for assigned accounts and is expected to understand the client’s overall business and marketing objectives. They are a steward of the entire tactical digital planning process and provides strategic recommendations to internal strategic team and/or client. The candidate is expected to have a strong working knowledge of the digital media space and available media research with working knowledge of offline media. They will analyze various statistics in regards to performance of campaigns, targeting, and ad creative to help optimize our clients’ advertising efforts and produce the greatest ROI from each campaign.
Responsibilities
- Manage client campaigns including: strategy development, project management, report delivery, and client communication
- Lead analysis on media delivery and performance to identify trends and patterns in the advertising data, and strategically implement optimization methods to maximize ROI; Monitor and communicates performance to internal teams/clients as needed
- Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
- Responsible for creating and presenting media specific documents such as RFP’s, media plans, objectives and strategies decks, POV’s, and other related functions
- Work directly with partners or vendors to build business partnerships, provide account objectives or updates, and become fluent in new features, trends, capabilities and/or troubleshoot client campaign issues
- Negotiates best price and media placement for clients, as well as negotiate / resolve media discrepancies with websites
- Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ, including media tech vendors, ad serving platforms, DSPs, DMP, Data providers, etc.
- Partake in group brainstorming sessions with the intention of bringing great ideas to life
Qualifications
- A logical but creative mindset, being able to take a company’s objectives and identify campaign strategy through research and analysis
- Strong quantitative and analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with attentiveness, accuracy and attention to detail
- Knowledge of all aspects of Digital Media, including Programmatic, Mobile, branded content, Search, SEO, etc.
- Detail-oriented with exceptional critical thinking and problem-solving abilities
- Ability to prioritize and multi-task, work successfully with teams, and work under pressure
- Strong communication, project management and time management skills
- Experience with third party ad servers and syndicated research
3-5 years agency experience. (Financial accounts experience highly desirable)
For immediate consideration please send resumes to sharon@engagestaff.com