Director of Brand Communications in Lancaster, SC at Engage Partners, Inc.

Date Posted: 6/2/2020

Job Snapshot

  • Employee Type:
  • Location:
    Lancaster, SC
  • Job Type:
  • Experience:
    At least 10 year(s)
  • Date Posted:

Job Description

Summary of the Position:   The Director of Brand Communications will be a strategic leader to drive innovative customer experiences and oversee initiatives that drive growth for online presence. Responsible for the strategy and performance of promotions across all digital platforms (Website, Organic & Paid Social Media, Paid Search, Video, eMail Marketing and Influencer Marketing). This position will directly manage a multi-functional team consisting of Media, Website, Social Channels, E-Commerce (Internal and External Channels), and Content Creation (Audio/Visual Developers)
Roles and Responsibilities:
  • Lead the development of digital marketing strategies including search, social media, email, blogs, paid media and additional emerging opportunities
  • Provide thought leadership, best practices and innovative guidance in all areas of digital including analytics, site tagging, events, CRM, social, and digital media
  • Responsible for the integration of all digital tactics and channels across all brands to create awareness and demand.
  • In-depth understanding of all digital channels and manage both strategy and tactical implementation of CRM data, SEO/SEM, Email Marketing, Retargeting, Display, with a clear passion for creative content, including video for each of these channels.
  • Oversee concept development, strategizing, planning, and implementation of eCommerce initiatives on our website and other digital channels (Amazon, Chewy)
  • Drive marketing technology innovations, including the continued optimization of our Vet Portal, the redesign of our corporate Website, and integration of a Loyalty Program
  • Drive an aspirational customer experience through the execution of a cohesive story across eCommerce channels leveraging our brands, assortments, visual merchandising and marketing campaigns
  • Regular attendance is required
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment.

 Minimum Requirements:
  • Strong understanding of established web and mobile standards and UI/UX best practices, and a curiosity about emerging technologies
  • Understanding of Paid Search auction dynamics and optimization approaches
  • Understanding of DMPs and programmatic platforms
  • Experience designing and measuring media and audience-based tests in a variety of channels
  • Strong analytical skills and experience working in metrics-based companies
  • Experience with P&L management, eCommerce marketing, digital production, and design
  • Experience with eCommerce platforms, performance marketing, and reporting tools and technologies
  • Proven track record of converting data-driven analytics to gain consumer insights, create personas, drive targeted digital campaigns, optimize user experience, and drive conversion
  • Hands on experience designing and driving digital campaigns using channels such as paid and natural search, social, mobile, email display, affiliate, and retargeting
  • A keen eye for design with creative passion
  • Willingness to roll up your sleeves and do whatever it takes to help your team succeed
  • Demonstrated ability to dive deep in understanding the product, our business, and the competitive landscape
  • Proactive, solutions-oriented. Ready to jump in head first

Education and

Job Requirements

  • Bachelor's degree in marketing or related business degree required, MBA preferred
  • 10+ years experience in the direct to consumer digital marketing, eCommerce, and/or brand marketing space
  • 5+ years experience leading a digital marketing or digital technology team
  • Demonstrated track record of success leading digital channels across multiple platforms and customer touch points

Supervisory Responsibilities:  yes


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