Senior Marketing Manager - Animal Health in Shirley, NY at Engage Partners, Inc.

Date Posted: 6/2/2020

Job Snapshot

Job Description



The Senior Marketing Manager position is responsible for leading all marketing, advertising and promotional activities for Animal Health.  The Senior Marketing Manager is a self-directed marketing professional who is responsible for developing strong long and short-term brand, marketing, promotional, and new product development strategies.



  • Lead development of the annual brand plan.  Implement process for annual review and updates by working acrossfunctional stakeholders to gain alignment and buy-in
  • Lead development, execution and management of the brand marketing strategy, including tactics, product positioning and competitive analysis for current and future Animal Health product.
  • Coordinate new product launches, line extensions, promotions, pricing, packaging, advertising, market research and analysis of customer trends. 
  •   Lead and direct various marketing communications with outside advertising agencies, projects, brand/product videos, and advertising (print, digital, etc.) to increase sales.
  • Partner with Medical to develop promotional medical education and KOL plan, publication planning and lifecycle planning.
  • Support Business Development activities to help evaluate potential opportunities for Animal Health.
  • Work closely with Sales to develop and manage customer strategies.
  • Manage marketing budget against plan. 

  •         Champion the development and implementation of a strategic market research plan to achieve business objectives and drive future business growth.
  •         Use financial data to make sound decisions that achieve key strategic initiatives
  •         Partner with key internal stakeholders to drive development of accurate sales forecasts.
  •         Generate insights from multiple data resources to guide future strategies.
  •         Develop competitive intelligence plan to monitor competitive environment. 
  •         Measure and track product performance and evaluate ROI of marketing activities. 

  •         Develop promotional marketing literature, programs and advertising campaigns to drive sales. 
  •         Develop new creative campaigns and messages, as appropriate to differentiate the brand.
  •         Develop non-personal promotion (NPP) tactics including public relations, digital, convention/congress activities and third party organizations to drive awareness and advocacy.
  •         Partner with training to ensure sales force effectiveness in understanding and executing marketing strategies and tactics.

  •         Direct, develop and coach team members to optimize performance and support their professional development. Create individual growth and development plans for each.
  •         Direct workflow; assign clear roles and responsibilities aligned with capabilities to enhance efficiency.
  •         Manage vendor relationships and identify any needs for additional resources.

  •         Monitor utilization and inventory levels of all Animal Health Marketing materials.
  •         Coordinating supplies and materials associated with National Sponsorships.
  •         Ensure adherence to current MLR processes, identify and recommend process improvements.
  •         Identify and recommend new processes to enhance work efficiency.
  •         Perform any other tasks/duties assigned by supervisor.
  •         Embrace the QUALITY Culture.



  •         BA/BS required; MBA preferred
  •         5+ years animal health pharmaceutical marketing experience in product management with demonstrated increase in responsibility and scope; strong working knowledge of marketing principles, professional promotion, sales process and budget management. 
  •         Equine experience preferred.
  •         Proven track record developing marketing strategies and tactics to achieve sales and market share growth.
  •         Past supervision and leadership of a team preferred.
  •         Proactive leadership skills with strong business and analytical acumen.
  •         Knowledge of FDA and regulatory environment; strong understanding of US animal health pharmaceutical business.
  •         Excellent communication skills, including written and verbal.
  •         Demonstrated ability to work cross-functionally to build alignment, collaborate, inform and negotiate to achieve business objectives.
  •         Strong Computer/Microsoft skills
  •         Travel up to 20% annually for customer presentations, trade shows, etc.