Director - Digital & Web Marketing Experiences

Director - Digital & Web Marketing Experiences
Hybrid

A Brief Overview
Directs and leads the definition, strategy and execution of the organization's enterprise marketing technology roadmap in collaboration with key stakeholders and marketing leadership. The Director will oversee and drive the strategic direction of web and digital solutions based on goals from overall organization and marketing leadership.

Responsible for the following areas: website development/optimization, email marketing, lead generation and data operations and database management. Advances the understanding of the needs of prospective patients and referring physicians (and may include other audiences) to determine the optimal digital experience to drive awareness of the organization's network, awareness of the organization and what it brings to its various audiences and help lead to drive access to the organization.

What you will do

• Employees must abide by all Joint Commission requirements including, but not limited to, sensitivity to cultural diversity, patient care, patients??? rights and ethical treatment, safety and security of physical environments, emergency management, teamwork, respect for others, participation in ongoing education and training, communication and adherence to safety and quality programs, sustaining compliance with National Patient Safety Goals, and licensure and health screenings.

• Develops the web and digital experience strategy through user research, consumer segmentation, competitive assessments and alignment with business priorities.

• Drives new features and enhancements for prospective patients and referring physicians (other audiences as defined) that help them to choose and drive preference for the organization's physician and/or clinic.

• Establishes feature roadmaps and release plans and build compelling business cases.

• Develops presentations of the research, strategy and business cases to senior level leadership including VP and C-Suite

• Manages in complex matrixed organization to ensure understanding of what we are solving for. Getting alignment to build a web and digital experiences/features from project brief to concepts to UX designs to IT implementation.

• Directs the agency team in creating the optimal user experience and design.

• Manages overall program budget and contracts to ensure efficient use of time and money.

• Key leader within marketing organization ??? must collaborate and partner with other colleagues in marketing team to build a website that is a marketing tool and supports and amplifies marketing initiatives

• Collaborates with the IT team to ensure alignment of functionality/design with technology capabilities.

• Leads the creation of user stories that are utilized by the organization's IT Web team. Prioritizes the users stories and works with the organization's IT Web team to plan each sprint development cycle of what is worked and pushed live on site.

• Leads a cross-functional team (design, content, web operations, technical) interacting with key clinical and business stakeholders such as physicians, business development directors and senior executives.

• Participates in leading matrixed teams with other key leaders in marketing organization

• Identifies key metrics and develops dashboards/reports on feature usage and performance. Provides recommendations for web evolution/optimization based on this data.

• Consults on budget related objectives and suggest adjustments based on financial analysis and market growth objectives.

• Reviews and manages infrastructure and workflow processes to increase productivity, minimize liabilities and optimize budget ROI.

• Provides reports on return on for all service line and business unit activities.

• Establishes cost parameters, market applications and projections for discipline related activities.

• Analyzes cost and ROI indicators to support optimization of programs.

• Develops plans and contribute to portfolio management strategy for proposed programs or improvement initiatives including goals, specific actions, timelines, metrics and measures for on-going tracking, investment requirement, and performance over time.

• Extracts relevant data elements from various systems and other sources for business planning and analysis including clinical volume, facility metrics, reimbursement methods, financial performance/projections, market share, population demographics and projections to inform and develop stronger media strategy and planning activities.

Education Qualifications

• Bachelor's degree in a work-related field/discipline from an accredited college or university.

Experience Qualifications

• Five (5) years of progressively responsible and directly related work experience

• Academic Medical Center (AMC) and/or health care experience preferred.

Required Knowledge, Skills and Abilities

• Able to prioritize a large number of competing initiatives and able to multi-task and drive multiple projects simultaneously.

• Deep knowledge of highly complex consumer websites.

• Experience in the assessment of user needs, competitive offerings and consumer segmentation.

• Able to define feature strategy and roadmap.

• Extensive experience in managing UI/UX design and agency management.

• Knowledge of the latest in web technologies.

• Able to create compelling business cases.

• Strong Program Management skills to ensure coordination among scrum master leads in content, web operations, design and tech teams. Works well in a highly matrixed organization.

• Knowledge of the agile product development process and specifically SCRUM methodology.

• Thoughtful and strategic approach to problem solving skilled in analytical thinking .

• An experienced professional with broad understanding of integrated marketing, content creation and distribution.

• Experience in an environment which encompasses managing both large and lengthy projects to fast short-order work is essential.

• Ability to understand and contribute to complex marketing initiatives.

• Experience driving teams who manage multiple programs and projects.

• Ability to build consensus and work effectively within a cross-departmental team.

• Strong interpersonal skills, able to motivate and drive collaboration with other departments and stakeholders without direct authority over those groups.

• Excellent written and verbal communication with the ability to develop high level senior executive presentations.

• Ability to quickly prioritize and comprehend through a framework to organize multiple parallel projects and priorities. Can easily prioritize across a large number of competing initiatives and able to multi-task and drive multiple projects.
  
  Please send resumes to

  Wendi@engagestaff.com