Director - Marketing Data and Digital Solutions

Director - Marketing Data and Digital Solutions
Hybrid role

A Brief Overview
Directs and leads the strategic development and implementation of data-driven infrastructure needs for the marketing department. Responsible for leading our digital evolution by coordinating and leading strategic digital solution implementations and projects. This role will collaborate with colleagues across marketing, IT, and vendor partners to implement digital technology solutions such as migrations, personalization, marketing technology, and data systems. This role requires a leader with exceptional technical communication skills to collaborate with cross-functional teams, including data engineers, IT, and marketing SMEs, to define and prioritize product requirements and integration processes.

The Director will oversee data management practices, database design, and the integration of diverse data sources to create a comprehensive marketing database that drives performance insights (managed by Director, Performance Reporting) while upholding compliance with data privacy regulations. The ideal candidate will possess a deep understanding of marketing automation tools and a proven track record of leveraging data to enhance marketing effectiveness and user engagement.

What you will do

• Employees must abide by all Joint Commission requirements including, but not limited to, sensitivity to cultural diversity, patient care, patients??? rights and ethical treatment, safety and security of physical environments, emergency management, teamwork, respect for others, participation in ongoing education and training, communication and adherence to safety and quality programs, sustaining compliance with National Patient Safety Goals, and licensure and health screenings.

• Lead and manage the implementation of marketing and digital product solutions, ensuring they are delivered on time, within budget, and meet the marketing department???s strategic objectives.

• Ability to assess and understand marketing technology stack tools that drive efficiency through automation and better data analysis.

• Establishes feature roadmaps and release plans and build compelling business cases.

• Develops presentations of the research, strategy and business cases to senior level leadership including SVP, VP and C-Suite

• Manages in complex matrixed organization to ensure understanding of what we are solving for. Getting alignment to build digital solutions from project brief to concepts to IT implementation.

• Stay up-to-date with industry trends and best practices in web and digital solutions implementation, and recommend innovative approaches to enhance project outcomes

• Manages overall program budget and contracts to ensure efficient use of time and money.

• Key leader within marketing organization ??? must collaborate with cross-functional teams, including developers, designers, project managers, and stakeholders, to define project requirements and establish project plans.

• Collaborates with the organization's Technology and Digital Solutions team to ensure alignment of functionality/design with technology capabilities.

• Leads the creation of user stories that are utilized by the organization's IT Web team. Prioritizes the users stories and works with Technology and Digital Solutions team to plan each sprint development cycle of what is worked and pushed live on site.

• Coordinate with internal and external stakeholders to gather feedback, address concerns, and ensure alignment throughout the technology implementation process.

• Participates in leading matrixed teams with other key leaders in marketing organization. Fosters a collaborative and positive work environment, promoting teamwork, knowledge sharing, and continuous improvement.

• Identifies key metrics and develops dashboards/reports on feature usage and performance. Provides recommendations for web evolution/optimization based on this data.

• Consults on budget related objectives and suggest adjustments based on financial analysis and market growth objectives.

• Reviews and manages infrastructure and workflow processes to increase productivity, minimize liabilities and optimize budget ROI.

• Provides reports on return on for all service line and business unit activities.

• Establishes cost parameters, market applications and projections for discipline related activities.

• Analyzes cost and ROI indicators to support optimization of programs.

• Develops plans and contribute to portfolio management strategy for proposed programs or improvement initiatives including goals, specific actions, timelines, metrics and measures for on-going tracking, investment requirement, and performance over time.

• Extracts relevant data elements from various systems and other sources for business planning and analysis including clinical volume, facility metrics, reimbursement methods, financial performance/projections, market share, population demographics and projections to inform and develop stronger media strategy and planning activities.

Education Qualifications

• Bachelor's degree in a work-related field/discipline from an accredited college or university

Experience Qualifications

• Eight (8) years of progressively responsible and directly related work experience

• Academic Medical Center (AMC) and/or health care experience preferred

Required Knowledge, Skills and Abilities

• Able to prioritize a large number of competing initiatives and able to multi-task and drive multiple projects simultaneously.

• Deep knowledge of Marketing technology tools and AI

• Experience in the assessment of user needs, competitive offerings and audience segmentation.

• Able to define feature strategy and roadmap.

• Knowledge of the latest in marketing technologies and AI tools for marketing use

• Able to create compelling business cases.

• Strong Program Management skills to ensure coordination among scrum master leads in content, web operations, design and tech teams. Works well in a highly matrixed organization.

• Knowledge of the agile product development process and specifically SCRUM methodology.

• Thoughtful and strategic approach to problem solving skilled in analytical thinking .

• Proven experience in leading the implementation of web and digital products, preferably in a healthcare or similar industry.

• Experience in an environment which encompasses managing both large and lengthy projects to fast short-order work is essential.

• Ability to understand and contribute to complex marketing initiatives.

• Experience driving teams who manage multiple programs and projects. Demonstrated leadership skills, with the ability to motivate and inspire teams to achieve project objectives

• Ability to build consensus and work effectively within a cross-departmental team.

• Strong project management skills, with the ability to effectively manage multiple projects simultaneously.

• Excellent communication and interpersonal skills, with the ability to build relationships and effectively collaborate with diverse stakeholders.

• Ability to quickly prioritize and comprehend through a framework to organize multiple parallel projects and priorities. Can easily prioritize across a large number of competing initiatives and able to multi-task and drive multiple projects.

• Strong analytical and problem-solving abilities, with a focus on delivering high-quality results.

• Knowledge of healthcare industry regulations and compliance is desirable.
  
  Please send resumes to

  Wendi@engagestaff.com